B2B SaaS CAC Benchmarks 2026: What It Costs to Acquire a Customer
Median B2B SaaS CAC payback is 16 months in 2026. Blended CAC ratio is $1.30 of S&M per $1 ARR; new-name is $1.63. Channel CPL, LTV:CAC, and how to calculate fully loaded CAC.
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Sales
How to Sell on ChatGPT in 2026: What Changed After OpenAI Dropped Instant Checkout
Learn how to sell on ChatGPT in 2026 after OpenAI ended Instant Checkout, from product feeds to apps and ads.
Stablecoins vs Card Rails for AI Agent Payments: Which Settlement Layer to Choose
Compare stablecoins vs card rails for AI agent payments on cost, speed, liability, and coverage, then pick the right settlement layer.
ChatGPT Instant Checkout Fees and Requirements: What Merchants Need to Know
Discover ChatGPT Instant Checkout fees, merchant eligibility rules, and what changed after OpenAI's 2026 pivot to discovery-first commerce.