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NRR is existing-customer ARR after expansion, contraction, and churn. Benchmarkit's 2026 private median is 102%; top quartile is 110%. Usage-based prints 108%, seat-based 98%.
The Rule of 40 is growth rate plus profit margin. The 2026 bar is still 40%. Benchmarkit's private SaaS median is 25%; top quartile is 43%. It starts to matter around $20M ARR.
There is no single good SaaS churn rate. ChartMogul's median monthly logo churn is 6.5% below $300K ARR and 3.1% at $8–15M. Recurly's SaaS median is 3.22% annual. Benchmarkit GRR sits at 84%.
Account-based marketing treats a named list of companies as the market, not a funnel of leads. The definition, 1:1 / 1:few / 1:many tiers, 2026 metrics, and a 30-day test.
Demand generation creates preference among buyers who are not in-market yet. Lead generation captures contact details from the ones who already are. The 95-5 split, the metrics, and a 30-day mix test.
Product-led growth is a GTM motion where the product drives acquisition, conversion, and expansion. When it beats sales-led, the metrics, and a 30-day test.
Median B2B SaaS CAC payback is 16 months in 2026. Blended CAC ratio is $1.30 of S&M per $1 ARR; new-name is $1.63. Channel CPL, LTV:CAC, and how to calculate fully loaded CAC.
AEO means earning citations inside ChatGPT, Perplexity, and Google AI Overviews rather than a ranked link. How it works, and how it differs from SEO.
Discover what an AI house is, the core systems that run it, and how it differs from a standard smart home.
2026 HR tech spending report: companies spend $204 per employee yearly on HR software and run nine systems. Full cost breakdown by size and category.
Learn how product feed optimization for AI shopping agents changed in 2026, from ACP and UCP specs to freshness rules.
Learn how to sell on ChatGPT in 2026 after OpenAI ended Instant Checkout, from product feeds to apps and ads.