> ## Content Index > Fetch the complete content index at: https://www.growthcentr.com/llms.txt > Use this file to discover other available public pages before exploring further. # Google Gemini Statistics 2026: Users, Tokens, AI Mode, and Enterprise Adoption - URL: https://www.growthcentr.com/google-gemini-statistics-2026/ - Published: 2026-10-05T06:00:00.000Z - Updated: 2026-10-05T06:26:13.000Z - Description: Google Gemini statistics for 2026 from Alphabet's own earnings remarks: 950 million Gemini app users, 22 billion API tokens per minute, 1 billion AI Mode users, and what the numbers mean for B2B growth teams. - Author: Alex H - Tags: AI, Report, Marketing In mid-2025, Gemini held under 9% of generative AI web visits, per [Similarweb](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com). By July 2026 the Gemini app had [950 million monthly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com), more than double the 450 million Alphabet reported in July 2025, according to Sundar Pichai's Q2 2026 earnings remarks. That changes where your buyers ask questions. This report pulls every Gemini number that matters for B2B growth teams from Alphabet's own earnings remarks and Google's product docs: consumer reach, API token throughput, AI Mode in Search, Gemini Enterprise adoption, pricing, and the agentic checkout layer. Each section ends with what the number means for your pipeline. For the OpenAI side of the same market, read GrowthCentr's [ChatGPT statistics 2026 report](https://www.growthcentr.com/chatgpt-statistics-2026/). ## Key Takeaways - The Gemini app reached [950 million monthly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) in Q2 2026, up from 450 million a year earlier. - Gemini model APIs process about [22 billion tokens per minute](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com), up from 7 billion in Q3 2025. - AI Mode in Search passed [1 billion monthly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) within about nine months of its global expansion. - Gemini's share of generative AI web visits rose from under 9% to about 27% in a year, per [Similarweb](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com). - Gemini Enterprise starts at [$21 per seat per month](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com) and nearly 90% of the Fortune 100 use it. 📌 Why this report exists: buyers now split AI research across ChatGPT, Gemini, and AI Mode in Google Search. If your content, ads, and product data only target one surface, you're missing a large share of the AI-assisted buying journey. ## Google Gemini statistics at a glance (October 2026) Every figure below comes from Alphabet earnings remarks, Google product pages, or Similarweb's traffic panel. Alphabet reports on a quarterly cadence, so the next refresh point is the Q3 2026 call in late October. | Metric | Latest figure | Earlier benchmark | Source | | ------------------------------- | ----------------------------------------------- | ------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | | Gemini app monthly active users | 950 million (Q2 2026) | 450 million (Q2 2025) | [Alphabet Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | | Gemini app daily active users | Tripled year over year (Q2 2026) | Not disclosed as a count | [Alphabet Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | | Model API throughput | About 22 billion tokens per minute | 7 billion per minute (Q3 2025) | [Alphabet Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | | AI Mode monthly active users | More than 1 billion | Launched in the US and India only (Q2 2025) | [Alphabet Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | | AI Overviews monthly users | More than 2 billion (Q2 2025) | 200+ countries, 40 languages | [Alphabet Q2 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2025/?ref=growthcentr.com) | | Developers building monthly | More than 9 million | Not disclosed earlier in this form | [Alphabet Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | | Gemini Enterprise paid seats | More than 8 million, 2,800+ companies (Q4 2025) | Launched four months earlier | [Alphabet Q4 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com) | | Gen AI web traffic share | About 27% to 28% (May 2026) | Under 9% (June 2025) | [Similarweb 2026 AI stats](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com) | ## Gemini app users: from 450 million to 950 million in four quarters Here's the growth curve Alphabet has disclosed. The Gemini app had [more than 450 million monthly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2025/?ref=growthcentr.com) in Q2 2025, [over 650 million](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2025/?ref=growthcentr.com) in Q3 2025, and [over 750 million](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com) in Q4 2025\. The [Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) put it at 950 million, with daily active users tripling over the prior year. That's roughly 2.1x growth in 12 months. The Q1 2026 call skipped an app MAU figure but said consumer AI plans had their strongest quarter ever, with total paid subscriptions across Google reaching [350 million](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/?ref=growthcentr.com). | Quarter reported | Gemini app MAU | API tokens per minute | Source | | ------------------ | -------------- | ---------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- | | Q2 2025 (Jul 2025) | 450 million+ | Not disclosed per minute (980 trillion monthly tokens across surfaces) | [Q2 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2025/?ref=growthcentr.com) | | Q3 2025 (Oct 2025) | 650 million+ | 7 billion | [Q3 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2025/?ref=growthcentr.com) | | Q4 2025 (Feb 2026) | 750 million+ | 10 billion | [Q4 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com) | | Q1 2026 (Apr 2026) | Not disclosed | 16 billion+ | [Q1 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/?ref=growthcentr.com) | | Q2 2026 (Jul 2026) | 950 million | About 22 billion | [Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) | What it means for you: a buyer who never opens ChatGPT may still ask Gemini to shortlist vendors, summarize a pricing page, or draft an RFP. Distribution through Android, Chrome, and Workspace is doing the work. Your brand needs to show up in the sources Gemini grounds on, which is the same discipline GrowthCentr covers in [AI search visibility for B2B SaaS](https://www.growthcentr.com/ai-search-visibility-b2b-saas/). ## Gemini API usage: 22 billion tokens per minute and 9 million developers Token throughput is the cleanest proxy for how much real work runs on Gemini. Alphabet reported [7 billion tokens per minute](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2025/?ref=growthcentr.com) via direct API use in Q3 2025, [10 billion](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com) in Q4 2025, [more than 16 billion](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/?ref=growthcentr.com) in Q1 2026, and [about 22 billion](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) in Q2 2026\. That's a little over 3x in three quarters. The enterprise tail is getting heavier too. In the [Q2 2026 call](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com), Google said nearly 500 Cloud customers each processed more than 1 trillion tokens over the prior 12 months, and more than 2,000 enterprises consumed over 100 billion tokens. One quarter earlier, the [Q1 2026 figure](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/?ref=growthcentr.com) was 330 customers above 1 trillion tokens. Google also said it lowered Gemini serving unit costs by [78% over 2025](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com). More than 9 million developers now build with Gemini models each month, and the agentic coding platform Antigravity has more than [2.4 million weekly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com). What it means for you: if your product embeds an LLM, Gemini is now a default line item in vendor comparisons, not an afterthought. Falling unit costs also mean competitors can ship AI features at lower gross-margin drag than they could in 2025. ## AI Mode and AI Overviews: Gemini inside Google Search Most B2B buyers will meet Gemini through Search, not the app. AI Overviews had [more than 2 billion monthly users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2025/?ref=growthcentr.com) across 200+ countries and 40 languages by Q2 2025\. AI Mode, which expanded globally in October 2025, has since [surpassed 1 billion monthly active users](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com), and Google says it's sending billions of clicks to websites every week through AI features in Search. Query shape is changing. In the [Q4 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com), Google said AI Mode queries run three times longer than traditional searches, nearly one in six AI Mode queries are voice or image, and daily AI Mode queries per US user doubled since launch. Search revenue hasn't cracked under the shift. Search and Other revenue grew [17% in Q2 2026](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com), after 19% growth in Q1 2026\. If you're budgeting paid search for 2027, GrowthCentr's [Google Ads statistics 2026](https://www.growthcentr.com/google-ads-statistics-2026/) covers CPC and conversion benchmarks for the ads that now sit next to these AI answers. Longer queries reward content that answers a specific buying question in one place. ## Gemini vs ChatGPT: share of generative AI web traffic Alphabet's MAU numbers include Android and Workspace distribution, so a third-party panel helps. According to [Similarweb's 2026 AI search stats](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com), ChatGPT's share of worldwide generative AI website visits fell from about 76% in June 2025 to roughly 53% by May 2026\. Gemini rose from under 9% to around 27% to 28% over the same period, and Claude moved from about 2% to close to 9%. The category kept growing underneath. [Similarweb](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com) puts average monthly gen AI web visits at 9.5 billion, up 70% year over year, with unique visitors up 57% to 655 million. Named downside: web share undercounts embedded use. Gemini inside Android, Gmail, and Chrome never registers as a visit to gemini.google.com, and ChatGPT's desktop apps sit outside the browser too. Treat web share as a direction signal, not a user count. ## Gemini Enterprise adoption and pricing for B2B teams Gemini Enterprise launched in October 2025\. Four months later, Google said it had sold [more than 8 million paid seats to more than 2,800 companies](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com), and that 95% of the top 20 SaaS companies and over 80% of the top 100 use Gemini, including Salesforce and Shopify. Paid monthly active users then grew [40% quarter over quarter](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/?ref=growthcentr.com) in Q1 2026, and by Q2 2026 [nearly 90% of the Fortune 100](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com) were using it. Pricing is public for the entry tiers. The [Gemini Enterprise page](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com) lists Business at $21 per seat per month (up to 300 seats, 25 GiB pooled storage per seat) and Standard or Plus starting at $30 per seat per month with unlimited seats. A pay-as-you-go edition with a $0 seat fee for 20+ seat organizations is rolling out to a limited group. | Gemini product | List price (USD) | Best B2B fit | Watch-out | | --------------------------------- | -------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | --------------------------------------------------------------- | | Gemini Enterprise Business | [$21 per seat per month](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com) | Teams up to 300 seats that want connectors to Workspace, Microsoft 365, HubSpot, and Jira | Seat cap of 300; no third-party agents | | Gemini Enterprise Standard / Plus | [From $30 per seat per month](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com) | Orgs needing VPC-SC, CMEK, data residency, and custom ADK agents | Final Standard and Plus pricing runs through Google Cloud sales | | Gemini 3.8 Flash API | [$0.75 input / $3.75 output per 1M tokens](https://ai.google.dev/gemini-api/docs/pricing?ref=growthcentr.com) | Agent workflows and product features at volume | Price doubles to $1.50 / $7.50 on January 1, 2027 | | Gemini 3.5 Flash-Lite API | [$0.30 input / $2.50 output per 1M tokens](https://ai.google.dev/gemini-api/docs/pricing?ref=growthcentr.com) | High-volume classification, translation, enrichment | Lower reasoning ceiling than Flash or Pro | | Gemini 3.1 Pro Preview API | [$2.00 input / $12.00 output per 1M tokens](https://ai.google.dev/gemini-api/docs/pricing?ref=growthcentr.com) | Complex reasoning and long multimodal inputs | Preview model; prompts over 200k tokens cost more | Source note: API prices come from Google's [Gemini Developer API pricing page](https://ai.google.dev/gemini-api/docs/pricing?ref=growthcentr.com) (last updated October 1, 2026). Batch and Flex tiers cut those rates by 50%, and Grounding with Google Search includes 5,000 free requests per month before $14 per 1,000\. Seat prices come from the [Gemini Enterprise editions page](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com). ⚠️ Budget rule: model the January 1, 2027 Flash price step now. A workflow that costs $3.75 per million output tokens this quarter costs $7.50 next year at the same volume, so lock usage forecasts before annual planning, not after. ## Agentic commerce: Universal Commerce Protocol checkout in Gemini Google introduced the Universal Commerce Protocol (UCP), an open standard for agentic commerce, in January 2026, according to [Alphabet's Q4 2025 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/?ref=growthcentr.com). Per Google's [UCP developer guide](https://developers.google.com/merchant/ucp?ref=growthcentr.com), it enables direct buying inside AI Mode in Search and Gemini, with the merchant staying merchant of record. It's built to interoperate with AP2, Agent2Agent (A2A), and Model Context Protocol (MCP). Access is gated. [Merchant Center Help](https://support.google.com/merchants/answer/16837055?hl=en&ref=growthcentr.com) says UCP checkout is available to select merchants, products must carry the native\_commerce checkout\_eligibility attribute, and eligibility covers the United States, Canada, and Australia. If you sell through product feeds, the prep work overlaps with OpenAI's program. Compare the requirements in GrowthCentr's [ChatGPT Instant Checkout fees and requirements](https://www.growthcentr.com/chatgpt-instant-checkout-fees-and-requirements/) breakdown, then tighten feed data with the [product feed optimization guide for AI shopping agents](https://www.growthcentr.com/product-feed-optimization-for-ai-shopping-agents/). [Product Feed Optimization for AI Shopping AgentsHow to structure product data so ChatGPT, Gemini, and AI Mode can find, compare, and buy from your catalog.![](https://www.growthcentr.com/favicon.ico)GrowthCentr](https://www.growthcentr.com/product-feed-optimization-for-ai-shopping-agents/) ## GrowthCentr's take 💬 GrowthCentr's take: Gemini is now a co-equal AI channel for B2B demand, not a ChatGPT side bet. The 950 million app users matter less than the 1 billion AI Mode users, because that's Google Search traffic your buyers already generate. Plan 2027 content and paid budgets for three surfaces (ChatGPT, Gemini app, AI Mode) and measure each separately. Named downside: Alphabet's numbers are self-reported and definitions shift quarter to quarter (Q1 2026 skipped an app MAU figure entirely). Don't build a forecast on one disclosure. Cross-check against [Similarweb's panel](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com) and your own referral logs before you move budget. And don't expect clean attribution. AI Mode clicks often land as Google organic, and Gemini app referrals are thin. [Read the ChatGPT statistics 2026 report](https://www.growthcentr.com/chatgpt-statistics-2026/) --- ## FAQ #### How many people use Google Gemini in 2026? The Gemini app had 950 million monthly active users in Q2 2026, per [Alphabet Q2 2026 earnings remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com). That's up from 750 million in Q4 2025 and 450 million in Q2 2025. #### Is Gemini bigger than ChatGPT? Not on web traffic. [Similarweb](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?ref=growthcentr.com) puts ChatGPT at roughly 53% of generative AI web visits and Gemini at about 27% to 28% as of May 2026\. Gemini's embedded reach through Android and Workspace isn't captured in that panel. #### How many people use AI Mode in Google Search? More than 1 billion monthly active users, according to [Google Q2 2026 remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/?ref=growthcentr.com). AI Overviews passed 2 billion monthly users back in Q2 2025. #### How much does Gemini Enterprise cost per user? Business starts at $21 per seat per month and Standard or Plus start at $30, per the [Gemini Enterprise page](https://cloud.google.com/gemini-enterprise?ref=growthcentr.com). A pay-as-you-go edition with no seat fee is rolling out to 20+ seat customers. #### How much does the Gemini API cost? Gemini 3.8 Flash lists at $0.75 per million input tokens and $3.75 per million output tokens through December 31, 2026, per [Google AI pricing](https://ai.google.dev/gemini-api/docs/pricing?ref=growthcentr.com). Those rates double on January 1, 2027. #### Can customers buy products directly inside Gemini? Yes, for select merchants. Google's [Universal Commerce Protocol](https://developers.google.com/merchant/ucp?ref=growthcentr.com) supports checkout in AI Mode and Gemini, with the merchant staying merchant of record. Access is an early program in the US, Canada, and Australia. #### Should B2B marketers optimize for Gemini separately from ChatGPT? Yes. The two assistants ground on different sources and reach buyers through different surfaces. Track Gemini, AI Mode, and ChatGPT visibility as separate lines in your reporting. ## What to do this week Pull your top 20 commercial queries and run each one through Gemini and AI Mode. Log which sources get cited, whether your brand appears, and which competitor pages win. Then pick the five weakest queries and rewrite those pages around the exact question buyers type. The Q3 2026 Alphabet call lands in late October, so set a reminder to refresh these numbers and re-run the same 20 queries. Want the OpenAI side of the same buyer journey? GrowthCentr's ChatGPT statistics report covers weekly users, ads, and checkout. [Open the ChatGPT statistics 2026 report ](https://www.growthcentr.com/chatgpt-statistics-2026/)